Which criteria to use, which metrics make sense, how to turn an intention into something you can actually measure, and how to read the result without fooling yourself.
Measuring in coaching is not about putting numbers on feelings. It is about writing down where the person started, so that three months later you can both look at the same figure instead of arguing from memory. Without a starting point there is no progress: there are two versions of a recollection.
Almost every disagreement about «how you measure coaching» comes from putting three different things into the same bag.
A number with a unit. Objective, verifiable, and not subject to today's mood.
A 1 to 10 scale. Subjective, but comparable against itself over time.
Whether they completed what they agreed. The best early signal that a process is moving.
The third one predicts best. A person can rate themselves a 4 on a bad day and an 8 on a good one with nothing having changed. What they did or did not do between two sessions leaves no such margin.
«I want to get more organised» cannot be measured. It takes four pieces of data, and they go together or not at all.
Before: «I want to delegate more».
After: weekly hours spent on work that could be delegated — unit: hours/week · starts at 14 · target 6 · by 30 November.
A starting value with no target measures nothing. A target with no unit leaves you unable to tell whether it is kilos, hours or a scale. And with no date, the goal stays open forever, which is how most of them end up.
There is no universal list, and be wary of anyone offering you one. These tend to work, by type of process.
| Type of process | What gets counted | What gets perceived |
|---|---|---|
| Habits | Weekly frequency · days in a row | Perceived ease, 1–10 |
| Executive | Indicators of the role itself · hours on delegable work | Role clarity · confidence in deciding |
| Life | Time spent per area | Satisfaction per area, 1–10 |
| Career | Conversations · applications · interviews | Clarity on the next step |
| Teams | Agreements closed · meetings that get shorter | Safety to speak up, 1–10 |
| Any | Actions completed between sessions | Perceived progress, 1–10 |
Two or three measures, not ten. A dashboard with twelve indicators does not get looked at. The last row of the table — actions completed plus a progress scale — is enough for most processes.
A number with no starting point says nothing. A 6 out of 10 could be excellent news or bad news, and only the initial value settles it. That is why the starting point is the figure most missed later on.
A scale can drop because the person now sees better. Someone who rated themselves an 8 on communication may move to a 5 after three sessions, not because they communicate worse, but because they now notice things they could not see before. It tends to happen exactly when the process starts working, and it is worth telling them before it does.
One measurement is not a trend. You need at least three points before claiming something is moving in a direction. With two, any bad day looks like a setback.
Six questions, ten minutes at the start of the session. Works as it is, on paper or on screen.
Some changes have no unit. A conversation the person had been avoiding for two years. A decision finally taken. A different way of talking about themselves that shows up in session seven and that nobody had planned.
None of that fits in a table, and it is no less valuable for it. That is why free-text notes are not replaced by data: they coexist. Numbers serve what can be counted, and text serves what cannot.
The risk of measuring everything is measuring the easy things. A process where only indicators are watched ends up optimising whatever is convenient to count instead of what the person needs. The measure exists to hold up the conversation, not to replace it.
All of the above can be run from a spreadsheet, and plenty of people do. The problem shows up with several clients at once: the data sits in one place, the session notes in another and the tasks in a third.
Three, and they are worth keeping apart: what can be counted, what the person perceives and what the person does. The third predicts progress best, because it does not depend on how they happen to feel that day.
Two or three. Beyond that nobody looks, and a dashboard nobody looks at is worse than none, because it creates the impression that measuring is happening.
Then measure what they do, not what they feel. The rate of actions completed between sessions asks nobody to rate themselves, and it is often the most useful measure of the lot.
It depends on the pace of the process, but actions get looked at every session and goals every four to six weeks. Reviewing goals weekly produces noise: they are things that move slowly.
For reporting results, yes: a report with a starting point, a current value and a target is exactly what a people department asks for. For logging coaching hours towards a credential, CoachPro Tools does not keep that record today.
Goals with a unit, a target and a date. Actions your client ticks off. A progress chart on their record. And +271 tools to fill it. From 30 USD a month.
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