Coaching Glossary

What is a Personal SWOT Analysis in Coaching

The personal SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a diagnostic tool that helps the client identify their strengths, weaknesses, opportunities, and threats. Applied to coaching, it provides a complete picture of the client's internal resources and external context.

Origin and History

The SWOT model was developed by Albert Humphrey at Stanford University in the 1960s-70s, originally for business analysis. In coaching it was adapted for personal development, becoming one of the most powerful self-awareness tools.

How It's Applied in Coaching

Strengths: What does the client do well? What are their skills, talents, and internal resources? What do others say they do exceptionally well?
Weaknesses: What areas need improvement? What habits or patterns hold them back? What do they habitually avoid or postpone?
Opportunities: What external circumstances favor them? What trends or contacts can they leverage? What doors are open?
Threats: What external factors could hinder their progress? What changes in their environment concern them?

Benefits for Your Client

Generates deep self-awareness in a short time
Identifies internal resources the client didn't see
Enables designing strategies based on real strengths
Anticipates obstacles before they occur
Excellent starting point for defining coaching goals

Interactive Tool Available in CoachPro Tools

Use the tool live with your client. Interactive, customizable, and with PDF export. Interactive Personal SWOT Tool →

Recommended reading: Personal SWOT analysis in coaching

Related Terms

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