SMART goals are a framework for setting objectives that are clear, achievable, and measurable. SMART is an acronym for: Specific, Measurable, Achievable, Relevant, and Time-bound. In coaching, it's used to turn vague wishes into concrete commitments.
The SMART acronym was introduced by George T. Doran in 1981 in the article There's a S.M.A.R.T. Way to Write Management Goals and Objectives. It was quickly adopted across coaching, organizational psychology, and leadership.
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