Coaching Glossary

What is the GROW Model in Coaching

The GROW model is a structured coaching framework created by Sir John Whitmore in the 1980s. Its name is an acronym for Goal, Reality, Options, and Will (or action plan). It is the most widely used model in executive and life coaching worldwide.

Origin and History

It was developed in the 1980s by Sir John Whitmore together with Timothy Gallwey and Graham Alexander. Whitmore popularized it in his book Coaching for Performance (1992), which became the reference manual of professional coaching.

How It's Applied in Coaching

Goal: Clearly define what the client wants to achieve. The goal should be specific, measurable, and meaningful to them.
Reality: Explore the current situation. What's happening right now? What are the obstacles? What resources does the client already have?
Options: Generate possible paths and strategies. No idea is judged: possibilities are opened up.
Will: Define concrete actions, deadlines, and commitments. The client decides what they'll do and when.

Benefits for Your Client

Clear structure that guides the session without rigidity
Increases the client's autonomy and accountability
Applicable in life, executive, and team coaching
Compatible with any coaching style
Produces measurable, sustainable results

Interactive Tool Available in CoachPro Tools

Use the tool live with your client. Interactive, customizable, and with PDF export. Interactive GROW tool →

Recommended reading: Complete guide to the GROW model in coaching

Related Terms

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