White label for coaches: your logo and your colours on every deliverable

The short answer

CoachPro Tools lets you put your brand on everything your client sees and takes away. You upload your logo, pick a primary and an accent colour, choose a typeface from fourteen or upload your brand's own, and add your name, your email, your website and a line of footer text. That shows up in three places: the session screen, the PDF every one of the 281+ tools produces, and the link preview when you share it. It is switched on with a one-off payment of 97 USD.

The difference from laying your deliverables out yourself is not in the result, it is in when it happens. You design nothing and export to nothing: you set the branding up once and from then on every session you run ends in a document that already carries your identity, while you are still talking to your client.

Where does the client see your brand, exactly?

In three separate moments. Most platforms only cover the second one.

The third is the one almost nobody thinks about and the one most people see: a shared link passes in front of far more eyes than the report itself.

What gets customised, field by field?

Nine fields. We list all of them so nobody finds out later that something was missing:

Which typefaces can you use?

Fourteen are ready to pick: Poppins, Inter, Manrope, DM Sans, Work Sans, Nunito Sans, Lato, Montserrat, Raleway, Source Sans 3, Rubik, Mulish, Lora and Merriweather.

The first twelve are sans-serif, which is what a working document is expected to look like today. The last two — Lora and Merriweather — are serif, and they work well when you want the report to read like an editorial document rather than like software output. If you do executive coaching and deliver to boards, that difference registers.

And if your brand uses a typeface that is not on the list, you can upload the font file and the platform applies it just the same, both on the session screen and in the PDF. There is no need to settle for the closest match.

How do you set it up, step by step?

1. You create your account on any of the three plans: monthly 30 USD, annual 157 USD or Lifetime 297 USD. White label works the same on all three.
2. You buy white label from the dashboard: 97 USD, one-off. It is not a subscription and it does not expire.
3. You open the settings screen and upload your logo. That comes first, because everything else sits on top of it.
4. You pick the primary and accent colours in hex. If you have a brand manual, they are the first two in it.
5. You choose the typeface from the list, or upload your own if your brand uses a specific font.
6. You fill in name, email, website and the footer text. That last one is the one people forget and the one that turns out most useful later.
7. You save. Once. From then on everything any of the 281+ tools produces comes out branded, without you going back in.

What if you have no logo and no brand colours?

It works with whatever you have. That is the situation most coaches starting out are in, and it is no obstacle to the deliverable being recognisably yours.

With no logo, the header is set with your name, which is already more than a generic PDF offers. With no brand colours, pick a dark one for the primary and a lighter one from the same family for the accent: that gives you a consistent identity across every report, which is the point. And the name, email and website on their own are enough to make the document yours.

Everything can be changed afterwards, as many times as you like. The settings do not lock when you save them, so starting with something approximate and refining it once you have a real brand is perfectly reasonable.

How is it different from laying it out yourself?

In time, but above all in consistency. A coach who lays out their own reports ends up with documents that do not look alike: January's is one shade of blue, March's is another, and June's was done in a hurry and went out without the logo.

Here the branding is defined once and applies itself. Report number forty comes out exactly like the first one, even if you produce it at the end of a long session without thinking about it. That repetition is what makes a client recognise your work when they open the file six months later.

And there is a practical difference: laying out by hand means finishing the session, opening another tool, copying what you worked on, formatting it and sending it. That is fifteen to thirty unbilled minutes per session. With the branding set up, the document exists before the client hangs up.

What white label does NOT do

It does not store several brands at once. The setup is one per account, not one per client. If you work for several companies and each demands its own identity, you can change the settings before producing those PDFs, but the platform does not keep simultaneous branding sets. If that is your day-to-day, it is worth knowing before you buy.

It does not change what has already been delivered. If you change the branding, the PDFs your client downloaded stay as they were. It applies to what you produce from that point on.

It is not a custom domain. White label covers what the client sees and takes away; it does not turn the platform into your own product at your own web address.

How much does it cost and how is it switched on?

97 USD, one-off. Not a monthly fee, and it does not expire. You buy it from the dashboard once you have an account, it activates immediately and it works with any of the three plans: monthly at 30 USD, annual at 157 USD or Lifetime at 297 USD.

Every plan comes with a 30-day guarantee. And because white label is a one-off payment rather than a subscription, there is nothing to remember to cancel later.

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